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Mobile SEO best practices

The emergence of the mobile Web is, without doubt, one of the most exciting developments in the SEO space in recent times. The relationship between mobile search and SEO poses challenges not just in...

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Fact Box: Insights into mobile email usage

It’s no secret that mobile usage is reshaping the way we approach digital – especially in South Africa, where mobile has the highest penetration rate of any other technology. Mobile takes a very...

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Nokia, 3D Projection & Deadmau5 – Stunning.

Nokia went all out to launch their flagship Windows Phone 7 handset, the Lumia 800. They enlisted the services of world-renowned electronic artist, Deadmau5, and a state-of-the-art 3D projection...

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Will Social Media's World Domination Continue?

The world has become an online web of awesomeness, but with increased Internet users and sites, you may worry that speed and access could be jeopardised. Fear not! According to Zappa, users can expect...

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Don't Get Caught in a Storm: New Apple App Launched by WeatherSA

Looking to play a game of golf this weekend; excited about that challenging hike or that much-needed family fishing trip? No matter where you’re headed, you can lock in the exact location and watch...

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Innovation Through Digital In Africa

It is disingenuous to talk about Africa as an homogenous unit of society and culture. Clearly is a rich tapestry of 54 recognised African states with deep influences, depending on geography of...

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Africa – The Mobile Continent

The digital revolution has been lapping at the shores of Africa for a long time. The newest wave, that of Mobility, has brought all of this technology flooding into the home of the average continental...

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Digital in Africa, 3 things marketers should think about

Africa, dangerous, mysterious, full of challenges, full of potholes. Full of people facing the types of challenges that most in the first world couldn’t even imagine, most notably, access. Access to...

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The Real Size of the Silicon Savanna

As the rest of the world’s economies begin their slow lurch back to stability, there has been a recent boon of international interest in Kenya. With solid economic growth, relative infrastructural...

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Tracking Feature Phones On The Web

Feature phone users make up a large segment of the South Africa market. In a previous post, I discussed how approximately 32 million South Africans own feature phones (60% of the entire population of...

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Future-Proofing The Web

So you have been staring at your computer screen for what feels like an eternity, you’re tired, your eyes are red and itchy and in the back of your mind you have just added “walking over hot coals” to...

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The Hungry Lion Bigger Burger Banner

The Challenge Hungry Lion is a fried-chicken fast-food franchise with stores across South Africa. Part of rebranding the Hungry Lion franchise involved a perception change – a job that required...

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A Visit from Mxit’s Gavin Marshall

This past Friday, we were lucky enough to host Mxit co-founder and head of R&D, Gavin Marshall, at The University of Quirk. Gavin got our Mobile enthusiasts’ ears tickling with his speech: Surfing...

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Wearable technology, Micro Computing and Connectivity, What we are not seeing...

It’s the new phase in technological development that all the Sci-Fi movies have made famous, some might say even predicted, that is finally coming to life. And how awesome might it be with a watch...

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The Mobile Edition

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Trapped Behind Barcodes

Do you recall those promotions in the 90’s where you would mail in (via the post office) your cut-out barcode from a product’s packaging? Whether it was to enter a competition for a holiday, or to...

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Driving SMS results – A Basic Framework

As the clambering to get into the vital mobile marketing space continues, SMS is always going to be a primary consideration if not a necessity.  Once we’ve signed up, sat down, cracked our knuckles...

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The Luckiest Bucket of Them All

As Hungry Lion’s lead agency, Quirk was challenged to increase trial of Hungry Lion product with the 14 million fried chicken eaters in South Africa. To achieve this we first had to overcome some...

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Augmented Reality – The Time is Now

The Internet claimed the title of the 6th Mass Media, followed closely by mobile as the 7th. As an enabling technology, mobile has given rise to augmented reality, or AR, as a consumer-facing...

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The future is in your pocket

We are all too familiar with the saying “The future is nigh”, but ladies and gentlemen the future is in your pocket. Mobile Commerce is not a re-invention of the wheel but merely a redirection....

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